Salesforce Marketing Cloud Email Specialist
Overview
The Salesforce Marketing Cloud Email Specialist credential is designed for those who can demonstrate knowledge, skills, and experience in email marketing best practices. Includes message design, subscriber and data management, inbox delivery, and external integrations with the Marketing Cloud email application.
About the Certified Marketing Cloud Social Specialist Exam
- 60 multiple-choice/multiple-select questions* (5 unscored items will be added).
- 90 minutes allotted to complete the exam (time allows for unscored questions).
- 65% is the passing score.
Certified Marketing Cloud Social Specialist Exam Outline
- Given a customer scenario, evaluate elements and techniques of email
marketing to design an effective email campaign. - Given a customer scenario, recognize situations where legal compliance
may be an issue during an email campaign. - Given a customer scenario, differentiate elements of an email that can
impact message deliverability. - Given a customer scenario, demonstrate appropriate and effective
subscriber acquisition methodologies. - Given a customer scenario, apply best practices of communicating with a
population.
Implement.
responsive emails.
test email elements.
use when preparing an email for send.
customer’s need.
customer requirement.
customer’s email campaign.
automation solution.
marketing automation tools.
Extensions in the Marketing Cloud.
data into Marketing Cloud as per best practices.
to accurately model subscribers and data.
subscription management solution that meets the requirement based on
customer frequency, permission, and preferences.
Given a need to run reports, configure and run Marketing Cloud adhoc
email campaigns and what each one means.
performance results.
and automated reports.
Studying Experience
Like with all exams I take, I draw up a rough study plan and a timeline in which I wish to cover all the topics that I need to in order to be ready for the exam. I tend to take a day or to amalgamate a list of useful documents, videos, blogs and mock exam questions and these will then form part of my study plan. The majority of my studying will take place in the evening after work and family time has finished for approx 1 hour each night.
Study Plan | Timeline – 5 Weeks – 20 to 35 Hours
- DAY 1 – Review Exam Guide to identify high percentage areas – these will be my priority areas to understand.
- WEEK 1 – Start the Prepare for your Marketing Cloud Email Specialist Credential trailmix on Trailhead.
- WEEK 2 – Review any Study Notes/Blog posts.
- WEEK 3 – Take as many Practice Exams as possible.
- WEEK 4 – Review my own Study Notes and brush up on any high percentage areas that I feel I need to using Trailhead where possible.
- WEEK 5 – Sit Exam.
Exam Day
I always aim to take my exams online as I find that these immediately removes any additional nerves/stress from travelling to and from a Test Centre and allows for maximum amount of time to study on exam day. Being based in the UK, most of the suitable exam times are in the afternoon, so that means I can spend the morning revising prior to the exam with hopefully little or no distractions.
Remember online proctored exams require a webcam and a clear distraction-free area. The Proctor may contact you before or during the exam to request you adjust the webcam, or clear the desk you are sitting at, so again to remove any unwanted nerves / stress be sure to set everything up in advance.
Resources
- Essentials for Marketing Cloud Email Marketers (EEB 101)
- Content Builder Essentials for the Digital Marketer (EML 101)
- Prepare for your Marketing Cloud Email Specialist Credential
A Certified Salesforce Administrator, Salesforce Einstein Analytics and Discovery Consultant, ISTQB® Certified Tester Advanced Level, Jitterbit Foundations and Jitterbit Core Certified QA Test Automation Manager who is also an experienced creative all-rounder with enthusiasm and the proven ability to understand client needs and deliver satisfying solutions. A thirst for new technology and modern Quality Assurance and Testing techniques keeps me aspiring to learn at every opportunity. My current role is at Publicis Sapient who are an official Salesforce Platinum Partner. Publicis Sapient provide Salesforce expertise and strategic thinking that enables organisations to transform their business to Cloud-based technology.