salesforce_marketing_cloud_email_specialist

Salesforce Certified Marketing Cloud Email Specialist Study Guide

salesforce_marketing_cloud_email_specialist

Salesforce Marketing Cloud Email Specialist

Overview


The Salesforce Marketing Cloud Email Specialist credential is designed for those who can demonstrate knowledge, skills, and experience in email marketing best practices. Includes message design, subscriber and data management, inbox delivery, and external integrations with the Marketing Cloud email application.

About the Certified Marketing Cloud Social Specialist Exam

  • 60 multiple-choice/multiple-select questions* (5 unscored items will be added).
  • 90 minutes allotted to complete the exam (time allows for unscored questions).
  • 65% is the passing score.

Certified Marketing Cloud Social Specialist Exam Outline

EMAIL MARKETING BEST PRACTICES 15%
  • Given a customer scenario, evaluate elements and techniques of email
    marketing to design an effective email campaign.
  • Given a customer scenario, recognize situations where legal compliance
    may be an issue during an email campaign.
  • Given a customer scenario, differentiate elements of an email that can
    impact message deliverability.
  • Given a customer scenario, demonstrate appropriate and effective
    subscriber acquisition methodologies.
  • Given a customer scenario, apply best practices of communicating with a
    population.

EMAIL MESSAGE DESIGN 13%

  • Given a customer scenario, recommend email design best practices to
    Implement.
  • Given the desired output functionality, recommend methods for creating
    responsive emails.
  • Given the desired output requirements, recommend strategies to A/B
    test email elements.
  • Given a desired sending process, recommend Marketing Cloud tools to
    use when preparing an email for send.
  • Given an email message design, determine the correct use of Approvals.

CONTENT CREATION AND DELIVERY 18%

  • Given a scenario, create and customize an email message to meet a
    customer’s need.
  • Given a scenario, send and deploy an email campaign to meet the
    customer requirement.
  • Given a scenario, know how to manage content needed to deploy a
    customer’s email campaign.
  • Describe various send capabilities in the Email application.

MARKETING AUTOMATION 19%

  • Given a customer scenario, recommend the appropriate marketing
    automation solution.
  • Given a scenario to manage customer data, configure the appropriate
    marketing automation tools.

SUBSCRIBER AND DATA MANAGEMENT 29%

  • Given the desired output requirements, setup Subscriber Lists and Data
    Extensions in the Marketing Cloud.
  • Given a customer’s business requirements, determine how to import
    data into Marketing Cloud as per best practices.
  • Given a customer’s business requirements, configure segmentation tools
    to accurately model subscribers and data.
  • Given a customer scenario, recommend the marketing unsubscribe
    subscription management solution that meets the requirement based on
    customer frequency, permission, and preferences.

TRACKING AND REPORTING 6%

  • Given a customer scenario, explain the different metrics available for
    email campaigns and what each one means.
  • Given an email campaign, describe the steps involved to analyze the
    performance results.

Given a need to run reports, configure and run Marketing Cloud adhoc
and automated reports.

Studying Experience

Like with all exams I take, I draw up a rough study plan and a timeline in which I wish to cover all the topics that I need to in order to be ready for the exam. I tend to take a day or to amalgamate a list of useful documents, videos, blogs and mock exam questions and these will then form part of my study plan. The majority of my studying will take place in the evening after work and family time has finished for approx 1 hour each night.

Study Plan | Timeline – 5 Weeks – 20 to 35 Hours

  1. DAY 1 – Review Exam Guide to identify high percentage areas – these will be my priority areas to understand.
  2. WEEK 1 – Start the Prepare for your Marketing Cloud Email Specialist Credential trailmix on Trailhead.
  3. WEEK 2 – Review any Study Notes/Blog posts.
  4. WEEK 3 – Take as many Practice Exams as possible.
  5. WEEK 4 – Review my own Study Notes and brush up on any high percentage areas that I feel I need to using Trailhead where possible.
  6. WEEK 5 – Sit Exam.

Exam Day

I always aim to take my exams online as I find that these immediately removes any additional nerves/stress from travelling to and from a Test Centre and allows for maximum amount of time to study on exam day. Being based in the UK, most of the suitable exam times are in the afternoon, so that means I can spend the morning revising prior to the exam with hopefully little or no distractions.

Remember online proctored exams require a webcam and  a clear distraction-free area. The Proctor may contact you before or during the exam to request you adjust the webcam, or clear the desk you are sitting at, so again to remove any unwanted nerves / stress be sure to set everything up in advance.

Resources