Salesforce Certified Marketing Cloud Social Specialist
Overview
The Salesforce Certified Marketing Cloud Social Specialist credential is designed for those who can demonstrate knowledge, skills, and experience using the components of Social Studio in the social landscape for post creation, management and analysis of conversations, and reporting.
About the Certified Marketing Cloud Social Specialist Exam
- 60 multiple-choice/multiple-select questions* (5 unscored items will be added).
- 90 minutes allotted to complete the exam (time allows for unscored questions).
- 67% is the passing score.
Certified Marketing Cloud Social Specialist Exam Outline
- Describe the organization’s governance model in support of Social Media.
- Distinguish appropriate content for target audience.
- Describe how Social Studio benefits social media campaigns.
- Explain how each Social Studio tool can help achieve social goals.
- Explain how to create users at the Tenant level. Explain how to integrate social accounts. Define user roles and establish assignment based on organizational position.
- Describe how to create workspaces by adding users (assign permissions), social accounts, and topic profiles.
- Explain general organizational settings.
- Explain how to associate a Social Studio account within the Salesforce Marketing Cloud
- Describe the collaboration aspect of the calendar.
- Explain how to create a post in and describe the nuances of each social channel.
- Explain how to create Publish Macros.
- Determine deployment parameters for an immediate or scheduled post(s) within Publish.
- Describe how to manage posts within the Post Details Panel.
- Describe how shared content works.
- Explain how to create Approval Rules.
- Given a scenario, explain how to create and rename a Tab.
- Given a scenario, explain how to create and manage a Column.
- Describe how to manage posts within the Inspect Post Panel.
- Given a scenario, explain how to create and apply Engagement Macros to posts.
- Describe how to apply Engagement Macros.
- Given a scenario, explain how to create Dashboards or Workbenches specific to social channel.
- Given a scenario, explain how to build a Topic Profile.
- Describe the features of the Social Studio Mobile application.
- Utilize reporting within Publish, including Singular post view from the Calendar, Post performance grid (Engagement, Organic vs Paid), and Export data.
- Utilize top level reports via the Performance tab, including Export data.
Studying Experience
Like with all exams I take, I draw up a rough study plan and a timeline in which I wish to cover all the topics that I need to in order to be ready for the exam. I tend to take a day or to almagimate a list of useful documents, videos, blogs and mock exam questions and these will then form part of my study plan. The majority of my studying will take place in the evening after work and family time has finished for approx 1 hour each night.
Study Plan | Timeline – 4 Weeks – 15 to 25 Hours
- DAY 1 – Review Exam Guide to identify high percentage areas – these will be my priority areas to understand.
- WEEK 1 – Watch Webinars for an overview of Social Studio.
- WEEK 1 – Review any Study Notes/Blog posts.
- WEEK 2 – Watch the Social Studio (SS-101) online training course.
- WEEK 2 – Review SF User Guides.
- WEEK 3 – Take as many Practice Exams as possible.
- WEEK 4 – Review my own Study Notes and brush up on any high percentage areas that I feel I need to.
- WEEK 4 – Sit Exam.
Exam Day
I always aim to take my exams online as I find that these immediately removes any additional nerves/stress from travelling to and from a Test Centre and allows for maximum amount of time to study on exam day. Being based in the UK, most of the suitable exam times are in the afternoon, so that means I can spend the morning revising prior to the exam with hopefully little or no distractions.
Remember online proctored exams require a webcam and a clear distraction-free area. The Proctor may contact you before or during the exam to request you adjust the webcam, or clear the desk you are sitting at, so again to remove any unwanted nerves / stress be sure to set everything up in advance.
5 Top Tips to Effective Studying
- Create an achievable study plan. Be realistic with you available time to avoid instant pressure.
- Organise your study area. Is it comfortable?, is there enough light and space?
- One of the most effective ways to prepare for exams is to practice taking past versions/mock papers.
- Take breaks often, studying too much can actually be counterproductive.
- Drinking lots of water to keep your body hydrated is essential for your brain to function properly.
Resources
- Getting Started with Social Studio: Listen & Analyze
- Getting Started with Social Studio: Publish
- Getting Started with Social Studio: Engage
- Getting Started, Set up, Publish, Engage and Analyze
- Social Studio (SS-101) Online Course
A Certified Salesforce Administrator, Salesforce Einstein Analytics and Discovery Consultant, ISTQB® Certified Tester Advanced Level, Jitterbit Foundations and Jitterbit Core Certified QA Test Automation Manager who is also an experienced creative all-rounder with enthusiasm and the proven ability to understand client needs and deliver satisfying solutions. A thirst for new technology and modern Quality Assurance and Testing techniques keeps me aspiring to learn at every opportunity. My current role is at Publicis Sapient who are an official Salesforce Platinum Partner. Publicis Sapient provide Salesforce expertise and strategic thinking that enables organisations to transform their business to Cloud-based technology.